L
ADING

WE USE ADVANCED ONLINE MARKETING TECHNIQUES TYPICALLY ONLY USED BY LARGE OEM OR DEALERSHIPS TO INCREASE YOUR REVENUE!

EXPECTATIONS
  • Start Increasing Service Bay Numbers

  • Flat-Rate Pricing

  • Advanced Marketing Techniques

  • Over 90% Client Retention Rate

  • Data-Driven Marketing

  • No Contract Regrets

SERVICES
  • Google AdWords

  • Facebook Ads

  • Local SEO

  • TV & Video Advertising

  • Analytics

  • Reputation Management

YES ALL THAT, AND EVEN MORE!

Happy Clients Testimonial

ONLINE MARKETING IS COMPLICATED, SO WE MAKE IT EASY FOR YOU. YOU PAY US, AND WE WORK HARD TO FILL UP YOUR SERVICE BAYS. IF WE DON'T DELIVER WHAT WE PROMISE, YOU STOP PAYING. YES, IT CAN BE THAT SIMPLE.

Top reasons to work with Craig’s Dealer Alternative Marketing

  • No sales team (I won’t pitch something then deliver a completely different result)
  • No long-term contracts (performance-based partner)
  • Data-driven marketing (I study a lot of data to make sure you are getting the best results possible)
  • Simple flat-rate pricing
  • Cutting-edge online marketing solutions (I use advanced tactics traditionally only available for large companies)
  • Most importantly, I have a client retention rate of over 90% (the industry average is 40%)

In summary, I make it almost foolproof to partner with me. If you understand there is no silver bullet and want a solid online marketing plan with proven results, I’d would love to earn your business every month.

TOP REASONS FOR ONLINE MARKETING SHORTFALLS FOR AUTO REPAIR SHOPS.

HIRING A LOCAL ONLINE MARKETING COMPANY WHO IS THE JACK-OF-ALL AND THE MASTER OF NONE.
HIRING A LOCAL ONLINE MARKETING COMPANY WHO IS THE JACK-OF-ALL AND THE MASTER OF NONE.

Local online marketing agencies often work hard, but not smart. Taking on clients from very different industries never allows them to fully understand the auto service industry or data.
They won’t be able to tell you which marketing channels (Google, Facebook, Bing, SEO, AdWords, Reputation Building) have the best ROI for dealer alternative shops.
Local marketing shops won’t know millennial women make up 25% of luxury car buying in 2017.
It would be the same as if you had a repair shop that serviced motorcycles, lawn mowers, electric automobiles, ATVs, buses, freight trains, planes and much more. It’s not possible to know it all.

DIY OR COMPANY EMPLOYEE
DIY OR COMPANY EMPLOYEE

If you know the meaning of all the terms below, you might have a fighting chance.
CRO, affinity audiences, quality score, anchor text, backlink analysis, CTR, CPA, CPM, NAP, PPC, UGC.
We’ve already determined that even experts in online marketing don’t have the advantage if they are dealing with many industries. DIY is a position that is ten times more difficult to be in.
On the plus side, repair shops that do their own marketing or let the “computer guy” do their marketing often see the biggest improvements after partnering with us.

BIG COMPANIES
BIG COMPANIES

Large advertising agencies spend 20-30% of their budget on sales. Typically, their systems and company structure aren’t flexible. Online marketing changes fast, giving an advantage to the small, nimble companies.
Customer satisfaction is at the lowest rate with large marketing companies. Sales teams promise one thing, but you almost always get very different results.
Contracts: Most large advertising companies want you locked into a contract. This is due to their poor performance and need to lock in revenue for unsatisfied clients.
Customizable: Almost all large companies have a one-size solution for all their clients, resulting in a lot of advertising dollars being wasted.

TOO SMALL OF A BUDGET
TOO SMALL OF A BUDGET

One of the common mistakes we see is repair shops dipping their toes in the water. Thus, not knowing their money is going right out the window.
Other major issues with small budgets is they don’t take advantage of a marketing system where the whole is greater than the sum of its parts.
Online marketing channels(Facebook, Google, Yahoo, video ads, SEO, PPC)all lean on each other to maximize ROI.

UNDERSTANDING THE LTV(LIFETIME VALUE) OF A NEW CUSTOMER
UNDERSTANDING THE LTV(LIFETIME VALUE) OF A NEW CUSTOMER

What is a new customer worth to a dealership alternative repair shop?
Small businesses don’t have the time to sit around crunching numbers all day.
Here is a quick generic example. Please substitute your numbers in the equation below.
Average service ($350) x average 2 transactions per year ($700) x average retention 5 years = $3,500
This is why dealerships spend a larger amount of money to acquire new clients. They understand the LTV.

INACCURATE ONLINE REPORTING
INACCURATE ONLINE REPORTING

Skewed reporting is a leading diversion for bad online marketing. Doubling a website’s visitors is pointless if those visitors aren’t turning into customers.
At Dealer Alternative Marketing, we want our customers to focus on what matters most: their billed services.
We know how to interpret reporting and make data-driven decisions so you don’t have to.
We put 100% of our focus into increasing your business, not increasing irrelevant reporting.

Service

MARKETING CHANNELS AND TACTICS WE USE TO GAIN YOU NEW CUSTOMERS.

  • GOOGLE ADWORDS
  • FACEBOOK ADS
  • LOCAL SEO
  • VIDEO ADVERTISING
  • INSTAGRAM ADS
  • PROGRAMMATIC ADVERTISING
  • DIRECT MAIL
  • ANALYTICS
  • CONVERSION RATE OPTIMIZATION
  • RETARGETING
  • BRANDING
  • CUSTOMER SEGMENTATION MARKETING
  • REPUTATION MANAGEMENT
  • TWITTER ADS
  • APPLE ADVERTISING
  • BING ADS
  • YAHOO ADS
  • TV ADVERTISING

We never get set in stone with one marketing channel. We are constantly adjusting to move with the quick pace of online marketing.

Leading sevice

WHY HIRE CRAIG

14 years in digital marketing. That’s longer than 99% of workers in my field.

Experience with some of the largest brands in the world, like Apple, Nike, Nissan, BMW and many more.

Data-driven results. With a computer programming background, I’m constantly measuring performance of marketing channels for improvements.

I’m not a salesman. I give honest expectations and deliver on those.

I’ll drive more customers to your shop and allow you to focus on your business.

Video

EXAMPLE ONLINE MARKETING PACKAGES - CUSTOM PRICING

PACKAGES SHOULD BE BASED ON SHOPS FUTURE GOALS.

STARTER

  • facebook & google retargeting
  • reputation management(generate reviews)
  • google analytics basic setup
  • local seo
  • keyword research
  • facebook advertising
  • online video advertising
  • programmatic advertising
  • google adwords
  • call tracking
  • conversion rate optimization
  • google analytics goals & events
  • all-in-one reporting dashboard
  • tv advertising
  • bing ads
  • customer segmentation marketing

BASIC

  • facebook & google retargeting
  • reputation management(generate reviews)
  • google analytics basic setup
  • local seo
  • keyword research
  • facebook advertising
  • online video advertising
  • programmatic advertising
  • google adwords
  • call tracking
  • conversion rate optimization
  • google analytics goals & events
  • all-in-one reporting dashboard
  • tv advertising
  • bing ads
  • customer segmentation marketing

ESSENTIAL

  • facebook & google retargeting
  • reputation management(generate reviews)
  • google analytics basic setup
  • local seo
  • keyword research
  • facebook advertising
  • online video advertising
  • programmatic advertising
  • google adwords
  • call tracking
  • conversion rate optimization
  • google analytics goals & events
  • all-in-one reporting dashboard
  • tv advertising
  • bing ads
  • customer segmentation marketing

COMPLETE

  • facebook & google retargeting
  • reputation management(generate reviews)
  • google analytics basic setup
  • local seo
  • keyword research
  • facebook advertising
  • online video advertising
  • programmatic advertising
  • google adwords
  • call tracking
  • conversion rate optimization
  • google analytics goals & events
  • all-in-one reporting dashboard
  • tv advertising
  • bing ads
  • customer segmentation marketing

PREMIUM

  • facebook & google retargeting
  • reputation management(generate reviews)
  • google analytics basic setup
  • local seo
  • keyword research
  • facebook advertising
  • online video advertising
  • programmatic advertising
  • google adwords
  • call tracking
  • conversion rate optimization
  • google analytics goals & events
  • all-in-one reporting dashboard
  • tv advertising
  • bing ads
  • customer segmentation marketing

OPTIONAL ADD ONs

LOCATION TARGETING(SHOW ADS TO PEOPLE WHO VISIT YOUR COMPETITORS)

AUTOMATED MARKETING SOFTWARE(EMAIL & SMS CUSTOMER RETENTION)

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