HIRING A LOCAL ONLINE MARKETING COMPANY WHO IS THE JACK-OF-ALL AND THE MASTER OF NONE.
Local online marketing agencies often work hard, but not smart. Taking on clients from very different industries never allows them to fully understand the auto service industry or data.
They won’t be able to tell you which marketing channels (Google, Facebook, Bing, SEO, AdWords, Reputation Building) have the best ROI for dealer alternative shops.
Local marketing shops won’t know millennial women make up 25% of luxury car buying in 2017.
It would be the same as if you had a repair shop that serviced motorcycles, lawn mowers, electric automobiles, ATVs, buses, freight trains, planes and much more. It’s not possible to know it all.