HOMEdealer

WE USE ADVANCED ONLINE MARKETING TECHNIQUES TYPICALLY ONLY USED BY LARGE OEM OR DEALERSHIPS TO INCREASE YOUR REVENUE!

EXPECTATIONS

  • Start Increasing Service Bay Numbers
  • Flat-Rate Pricing
  • Advanced Marketing Techniques
  • Over 90% Client Retention Rate
  • Data-Driven Marketing
  • No Contract Regrets

SERVICES

  • Google AdWords
  • Facebook Ads
  • Local SEO
  • TV & Video Advertising
  • Analytics
  • Reputation Management

Yes all that, and even more!

ONLINE MARKETING IS COMPLICATED, SO WE MAKE IT EASY FOR YOU. YOU PAY US, AND WE WORK HARD TO FILL UP YOUR SERVICE BAYS. IF WE DON'T DELIVER WHAT WE PROMISE, YOU STOP PAYING. YES, IT CAN BE THAT SIMPLE.

If you own a dealer alternative repair shop, please read this page top to bottom. It takes 7 minutes to read, and it will have a dramatic impact on your business. Ugh—7 minutes, I know!

The process of getting a marketing solution that works is painful, annoying and bothersome. Worst of all, it can cost you customers.

Online marketing is one of the most complicated subjects for any business today. From the largest companies in the world, to the small ma-and-pa shops, there is confusion everywhere. Understandably so because of how fast online marketing changes and how much knowledge is required. With an endless supply of varying opinions and expectations(cough, cough: pushy sales people), who can you trust? Each opinion is jockeying for their own success, mostly at the expense of their customers.

If you work at or own a small business, it’s impossible to invest the time to fully understand online marketing while handling other tasks. That’s why you need a performance-based partner like Craig’s Dealer Alternative Marketing to take the headache out of marketing.

Top reasons to work with Craig’s Dealer Alternative Marketing

  1. No sales team (we won’t pitch something then deliver a completely different result)
  2. No long-term contracts (performance-based partner)
  3. Data-driven marketing (we study a lot of data to make sure you are getting the best results possible)
  4. Simple flat-rate pricing
  5. Cutting-edge online marketing solutions (we use advanced tactics traditionally only available for large companies)
  6. Most importantly, we have a client retention rate of over 90% (the industry average is 40%)

In summary, we make it almost foolproof to partner with us. Will you magically start getting flooded with new customers? No. However, if you understand there is no silver bullet and want a solid online marketing plan with proven results, we would love to earn your business every month.

Top 6 Reasons for online marketing shortfalls for auto repair shops.

HIRING A LOCAL ONLINE MARKETING COMPANY WHO IS THE JACK-OF-ALL AND THE MASTER OF NONE.

Local online marketing agencies often work hard, but not smart. Taking on clients from very different industries never allows them to fully understand the auto service industry or data.

They won’t be able to tell you which marketing channels (Google, Facebook, Bing, SEO, AdWords, Reputation Building) have the best ROI for dealer alternative shops.

Local marketing shops won’t know millennial women make up 25% of luxury car buying in 2017.

It would be the same as if you had a repair shop that serviced motorcycles, lawn mowers, electric automobiles, ATVs, buses, freight trains, planes and much more. It’s not possible to know it all.

DIY OR COMPANY EMPLOYEE

If you know the meaning of all the terms below, you might have a fighting chance.

CRO, affinity audiences, quality score, anchor text, backlink analysis, CTR, CPA, CPM, NAP, PPC, UGC.

We’ve already determined that even experts in online marketing don’t have the advantage if they are dealing with many industries. DIY is a position that is ten times more difficult to be in.

On the plus side, repair shops that do their own marketing or let the “computer guy” do their marketing often see the biggest improvements after partnering with us.

BIG COMPANIES

Large advertising agencies spend 20-30% of their budget on sales. Typically, their systems and company structure aren’t flexible. Online marketing changes fast, giving an advantage to the small, nimble companies.

Customer satisfaction is at the lowest rate with large marketing companies. Sales teams promise one thing, but you almost always get very different results.

Contracts: Most large advertising companies want you locked into a contract. This is due to their poor performance and need to lock in revenue for unsatisfied clients.

Customizable: Almost all large companies have a one-size solution for all their clients, resulting in a lot of advertising dollars being wasted.

TOO SMALL OF A BUDGET

One of the common mistakes we see is repair shops dipping their toes in the water. Thus, not knowing their money is going right out the window.

Other major issues with small budgets is they don’t take advantage of a marketing system where the whole is greater than the sum of its parts.

Online marketing channels(Facebook, Google, Yahoo, video ads, SEO, PPC)all lean on each other to maximize ROI.

UNDERSTANDING THE LTV(LIFETIME VALUE) OF A NEW CUSTOMER

What is a new customer worth to a dealership alternative repair shop?

Small businesses don’t have the time to sit around crunching numbers all day.

Here is a quick generic example. Please substitute your numbers in the equation below.

Average service ($350) x average 2 transactions per year ($700) x average retention 5 years = $3,500

This is why dealerships spend a larger amount of money to acquire new clients. They understand the LTV.

INACCURATE ONLINE REPORTING

Skewed reporting is a leading diversion for bad online marketing. Doubling a website’s visitors is pointless if those visitors aren’t turning into customers.

At Dealer Alternative Marketing, we want our customers to focus on what matters most: their billed services.

We know how to interpret reporting and make data-driven decisions so you don’t have to.

We put 100% of our focus into increasing your business, not increasing irrelevant reporting.

MARKETING CHANNELS AND TACTICS WE USE TO GAIN YOU NEW CUSTOMERS.

Google AdWords

Facebook Ads

Local SEO

Video Advertising

Instagram Ads

Programmatic Advertising

Direct Mail

Analytics

Conversion Rate Optimization

Retargeting

Branding

Customer Segmentation Marketing

Reputation Management

Twitter Ads

Apple Advertising

Bing Ads

Yahoo Ads

TV Advertising

We never get set in stone with one marketing channel. We are constantly adjusting to move with the quick pace of online marketing.

WHAT IS NOT INCLUDED

Social Media Marketing: We run ads on Social Media, but we feel the organic side is the most authentic when completed by the customer. We’ll give you lots of great ideas, though!

Photography and Video for Your Business: We want great photos and videos to run ads on your business. We review your current marketing assets and determine if more would be beneficial. Markets vary, but we can often facilitate a half-day photo and video session for under $750.

 Why hire Craig

14 years in digital marketing. That’s longer than 99% of workers in my field.

Experience with some of the largest brands in the world, like Apple, Nike, Nissan, BMW and many more.

Data-driven results. With a computer programming background, I’m constantly measuring performance of marketing channels for improvements.

I’m not a salesman. I give honest expectations and deliver on those.

I’ll drive more customers to your shop and allow you to focus on your business.

Newsletter Subscription

Once a month, we send out a quick 2-minute video keeping you up to date on all the latest online marketing news.

Craig Stob & Family
Craig Stob & Family

FLAT-RATE MONTHLY PRICING: NO HIDDEN CHARGES OR UPSELLS!

PICK DESIRED PACKAGE BASED ON FUTURE GOALS.

Starter
$197
  • FaceBook & Google Retargeting
  • Reputation Management(Generate Reviews)
  • Google Analytics Basic Setup
  • Local SEO
  • Keyword Research
  • FaceBook Advertising
  • Online Video Advertising
  • PROGRAMMATIC ADVERTISING
  • Google Adwords
  • Call Tracking
  • Conversion Rate Optimization
  • Google Analytics Goals & Events
  • All-In-One Reporting Dashboard
  • TV ADVERTISING
  • Bing Ads
  • CUSTOMER SEGMENTATION MARKETING
BASIC
$597
  • FaceBook & Google Retargeting
  • Reputation Management(Generate Reviews)
  • Google Analytics Basic Setup
  • Local SEO
  • Keyword Research
  • FaceBook Advertising
  • Online Video Advertising
  • PROGRAMMATIC ADVERTISING
  • Google Adwords
  • Call Tracking
  • Conversion Rate Optimization
  • Google Analytics Goals & Events
  • All-In-One Reporting Dashboard
  • TV ADVERTISING
  • Bing Ads
  • CUSTOMER SEGMENTATION MARKETING
ESSENTIAL
$897
  • FaceBook & Google Retargeting
  • Reputation Management(Generate Reviews)
  • Google Analytics Basic Setup
  • Local SEO
  • Keyword Research
  • FaceBook Advertising
  • Online Video Advertising
  • PROGRAMMATIC ADVERTISING
  • Google Adwords
  • Call Tracking
  • Conversion Rate Optimization
  • Google Analytics Goals & Events
  • All-In-One Reporting Dashboard
  • TV ADVERTISING
  • Bing Ads
  • CUSTOMER SEGMENTATION MARKETING
COMPLETE
$1297
  • FaceBook & Google Retargeting
  • Reputation Management(Generate Reviews)
  • Google Analytics Basic Setup
  • Local SEO
  • Keyword Research
  • FaceBook Advertising
  • Online Video Advertising
  • PROGRAMMATIC ADVERTISING
  • Google Adwords
  • Call Tracking
  • Conversion Rate Optimization
  • Google Analytics Goals & Events
  • All-In-One Reporting Dashboard
  • TV ADVERTISING
  • Bing Ads
  • CUSTOMER SEGMENTATION MARKETING
PREMIUM
$1497
  • FaceBook & Google Retargeting
  • Reputation Management(Generate Reviews)
  • Google Analytics Basic Setup
  • Local SEO
  • Keyword Research
  • FaceBook Advertising
  • Online Video Advertising
  • PROGRAMMATIC ADVERTISING
  • Google Adwords
  • Call Tracking
  • Conversion Rate Optimization
  • Google Analytics Goals & Events
  • All-In-One Reporting Dashboard
  • TV ADVERTISING
  • Bing Ads
  • CUSTOMER SEGMENTATION MARKETING

Optional Add Ons

$99 – Location Targeting(Show ads to people who visit your competitors)

$150-$350 – Automated Marketing Software(Email & SMS Customer Retention)

Give US a Call with any questions 24/7

BOOK A NO-OBLIGATION APPOINTMENT WITH CRAIG WITH 2 CLICKS.